Why Do Operators Join Seamster?
by Geoff Hollingworth, MobiledgeX
Seamster’s mission is to identify and model the demand side of the 5G and edge computing market using real-world companies and real-world use cases as good candidates for replication. 5G and edge computing promise important new revenue sources for Telecom operators. Telecom’s opportunity is the safe opening up of the global mobile infrastructure to the many application and service builders that have never been able to work within traditionally closed mobile infrastructure, and the renewed opportunity to work with device makers by providing programmable, intimate device support outside of the traditional Telco generational technology cycle.
That said, what all of us in the Telco industry have to recognize and respond to is the very different go-to-market and revenue value chains this requires. This couldn’t be more different than the business as usual that we know so well and understand how to work within.
The objective of Seamster is to reduce risk and accelerate best-practice solution introduction for all parts of the ecosystem, including telecom operators, by fleshing out the answers to these 3 questions.
- What edge use cases, what industries, which will happen first and where?
- What software design patterns and enablers are required to meet these needs?
- How do these new capabilities need to be documented, structured and supported by tooling so software developers and device makers can easily use them?
MobiledgeX was formed by Deutsche Telekom precisely to help the Telco providers better understand this opportunity and was created as an independent company that could work with the broader Telcom community, and we’ve been doing that for the past two and a half years. At the same time, we’ve been exploring and trying to better understand the demand and solution side as well. Seamster is based on real-world understanding from individuals and companies representing the total value chain. From a business model perspective, we are aligned with telecom operators, we only get paid when other companies use our services and as a consequence, we bring new business opportunities and enablement to telecom operators rather than looking to make money.
Like Deutsche Telekom when they created MobiledgeX, we’ve decided that the best thing to do is something that many might think is not in our selfish best interest. We’ve purposefully worked to create an open discussion of these topics that we don’t control and then contributed much of what we’ve learned to it, without constraint. None of that is traditional startup stealth and secrecy. We think of it as applying open source ideas to marketing and that the resulting community will be good for everyone including us to a greater degree than if we kept it all to ourselves.
The last question Seamster answers is how these services need to be delivered to be usable by the software developers and device makers and make consumption as easy as possible. This involves meeting the software developers and device makers where they are today - cloud-native development.
GSMA has created a new initiative called Telecom Edge Cloud to develop a platform to support the operator community in capturing these new revenues in 2020. How does Seamster fit in? MobiledgeX is part of the GSMA initiative and will represent the Seamster community within that initiative to assure what is created is consistent with what are the most important market needs today, and that it will be usable and will generate revenue.
We encourage all telecom operators to join the initiative themselves. It takes a village to raise an edge. Not all markets, priorities, desires are the same. Seamster exists to help all telecom operators to own their own future, defined by each telecom operator's business goals. The only market factor known currently is that there will be a hybrid cloud/edge future. The question is how telecom operators function in this world? Building separate silos so others can orchestrate across and from above? Or to add value in that hybrid future.
Other Operator Advantages of Joining Seamster
Seamster focuses the whole value chain by collaborating on top of funnel awareness, education and most valuable demand-side definitions, enabling all participants to be leaders from their own position in the value chain, both individuals and the companies represented.
Telecom operators are no different and different bespoke deliverables are available.
Examples of such deliverables are:
- Business definition and growth workshops based on operator business priorities and strengths. It is easier to sell to existing enterprise customers than find and build new.
- Showcase support to display market leadership, for business growth and shareholder value.
Please contact us for more information.
Edge Visionaries Welcomed!
Take action and help drive the edge computing conversation inside Seamster. Use Seamster as an opportunity to engage with like-minded people, promote common interests, and leverage new findings. Your input could help drive next-generation experiences!